Banking, Insurance & Retail

Banking

Geographic data supplied by OSi can be a vital asset to the Banking industry in the decision making process in regards to ATM and/or Branch locations, as well as customer analysis, branch performance analysis and marketing campaigns. small and medium scale mapping, GeoDirectory, and boundary data, in particular the new Small Areas dataset, can be used to effectively analyse customer behaviour, and identify their needs for products and services within a particular area. This information can then aid in targeting advertising and marketing resources.

Insurance

The geographic data provided by Ordnance Survey Ireland is of vital importance to the Insurance industry in the key areas of risk assessment & rating, fraud identification and claims processing, where accurate and detailed geographic information can provide a fuller understanding of the Insurance business environment, and the ability to make more informed decisions. Increased revenue and profits can be achieved by using OSi data to indentify and prevent fraudulent claims and applications, as well as managing risk measurement, analysis modelling and product development. The use of Ordnance Survey Ireland data can aid in claims management, providing a more efficient and improved process which will ultimately help your business save time and money.

Retail

OSi data can be of great benefit to the Retail industry in many respects; site selection for new stores, consumer analysis, marketing and advertising, and route planning and logistics being some of the key areas. Our mapping can provide a visual context to demographic and customer statistics, giving an insight into the location of your potential customers, and the products they require. OSi data can be used to effectively analyse and identify customer behaviour, giving you the opportunity to predict future consumer trends and be one step ahead in the retail business, as well as effectively manage marketing and advertising resources.